Wok Goes to Portugal

12th July 2019


UK noodle bar concept Wok&Go has launched in Portugal – its first site on mainland Europe.  Debuting in the Algarve Shopping Centre, it will be followed by a branch in Lisbon in August.


Wok&Go founder Des Pheby recently signed a franchise agreement with BrandPlus, which will lead to 20 stores over the next ten years.


“We are excited to start this journey abroad and introduce our passion for Asian-fusion food to the people of Portugal.” said Pedro Martins, the Algarve franchisee, adding,“A few months ago I had a conversation with João Lucas from BrandPlus and he suggested Wok&Go. I think Wok&Go has a big future and I’m proud to be part of it.”


Pheby opened his first Wok&Go in Chester in 2008 and it now has c20 sites in the UK, Dubai and now Portugal.


In March, Wok&Go signed a master franchise agreement for 37 sites in London over the next ten years while in May, Kettlebell Kitchen founder Carley Jones became the master franchisee for Manchester.