Citizen Spritz Enters Lo-No Market

22nd January 2024

Citizen Spritz has entered the low and no alcohol drinks market with a range of “carefully crafted” mixes with “sophisticated and deeply complex” flavours to be combined with sparking soft drinks to create a “refreshing aperitif style beverage.”

The brainchild of Mark Gould and Mike Bagshaw, “passionate foodies with a zest for life”, Citizen Spritz Citizen Spritz, made from over 40 natural ingredients, was born from the desire to moderate their own alcohol intake.

Mike Bagshaw said: “We weren’t looking to quit alcohol completely but wanted something for the times it was too early to start drinking, or for when
we just fancied a break from the booze. We tried so many mocktails and non-alcoholic spirits, but most were sickly sweet, with no complexity or depth of flavour. We thought that we couldn’t be the only ones looking for a satisfying ‘in-between’ drink that wasn’t a compromise.”

According to a Mintel Report, more people reducedtheir alcohol intake in 2021 compared to 2019 – 21% of adults report not drinking alcohol at all and over a third say they’ve reduced or limited their intake in the past year.

Citizen Spritz varieties are available in Orange Spritz, followed by Cool Lime, Pink Grapefruit and Passion Fruit, which retail at £20 per 500ml bottle, delivering 20 serves per bottle.