Azure to open in Cardiff and Manchester

13th February 2017

New-Delhi based Azure Hospitality, is to invest £4m opening 15 new restaurants, mainly in Indian metros and in the UK over the next 12-15 months.

The Goldman Sachs-backed company, which has 15 operational Mamagoto restaurants across the major metros including Bengaluru, Delhi, Mumbai, Chennai, Hyderabad and Kolkata, plans to open four new ones. It will expand its brand ‘Dhaba by Claridges’ from five restaurants in Delhi, Hyderabad, Gurgaon and Chennai to five new metro cities and introduce a non-restaurant concept called Sly Granny which will serve as a community house, that sells a variety of experiences from book readings, philosophy clubs to private screenings and speak-easy bars. The first Sly Granny will be launched in Bengaluru next month, followed by five more Sly brand of restaurants with different theme stories in other metro cities.

 

“We plan to take Mamagoto and Dhaba by Claridges to university towns like Cardiff and Manchester in the UK, where cuisine options are limited and there is a significant Indian population.

 

Claiming that Azure Hospitality was the first to introduce a pan-Asian café format – Mamagoto, seven years ago, which serves customers everything a full from 11am to 11pm, he said, after buying 3 ‘Dhaba by Claridges’ restaurants in Delhi and Gurgaon from The Claridges hotel last August, where wholesome and rich dhaba food is served, a side menu with lighter, low calorie food options for the health-conscious customers has also been introduced.