27th April 2019
Asahi UK has introduced the first range of cask ales and ciders into its portfolio following the acquisition Asahi Europe’s Fuller’s Beer Company. These include Fuller’s London Pride, Frontier and Asahi UK’s first Premium Cider brand, Cornish Orchards. The acquisition is part of Asahi’s international growth strategy to lead the Premium Beer category across Europe.
Tim Clay, MD, Asahi UK said: “We aim to extend and grow our new range across the UK and Ireland – to offer our customers the most comprehensive suite of Premium Beer and Cider brands. Building on the heritage of Fuller’s London Pride, Frontier and Cornish Orchards, we aim to enrich consumer experiences through industry leading product quality, impactful marketing and by driving ongoing value to our customers. This year will be an exciting time for Asahi UK and our customers.”