World Tea Day

20th May 2020

The Sri Lankan High Commission is promoting a webinar to mark International Tea Day – 21st May 2021, organized by the Sri Lanka Tea Board (SLTB) and Colombo Tea Traders Association (CTTA) to introduce Sri Lanka’s artisanal teas to a wider audience of tea connoisseurs around the world.   

The webinar taking place on Friday 21st MMarch will include a short video on the Ceylon Artisanal Tea Association (CATA) and live visits to several member estates, as well as a panel discussion on the growing global demand for artisanal tea featuring Sri Lankan leading tea exporters and major global tea buyers and writers etc.

The zoom link for the webinar is as follows:

Participation is open to all, with no need to register.. SLTB will also record the webinar and upload it on the CATA Facebook page for later viewing

International Tea Day is a United Nations observance celebrated annually to express the economical, biological and physical benefits of tea. It was inaugurated by the General Assembly and essentially replaced the unofficial observance of the same name, which used to be celebrated on December 15 in tea producing countries. The observance of International Tea Day is promoted and facilitated by the UN Food and Agriculture Organization in collaboration with other relevant organizations and stakeholders.

Millions of families in developing and least developed countries owe their livelihood and subsistence to tea. Some of the poorest countries rely on the tea industry as a main source of income and export revenues; due to being a labor-intensive sector, it is the most important provider of jobs for people living in economically disadvantaged and remote areas of the tea producing regions. As one of the major perennial crops, tea plays a significant role in rural development, poverty reduction and food security in developing countries.
Due to all this, the production and processing of tea contributes to the achievement of the sustainable development goals, such as the eradication of extreme poverty, the fight against hunger, the empowerment of women, and the sustainable use of terrestrial ecosystems. Taking this into account, the UN General Assembly designated May 21 as International Tea Day based on the proposal submitted by the FAO-IGG Tea group.

The key goal of International Tea Day is to raise public awareness of the importance of tea for sustainable livelihoods and rural development, as well as the challenges that the tea industry has to face, such as climate change. The observance also aims to popularize tea drinking around the world in order to expand demand and increase per capita consumption.