16th September 2018
Wagamama is to launch a hot version of its katsu curry. It is the first time the company has created an alternative to its most successful dish. Chicken katsu curry has been on the Wagamama menu with the same recipe since the brand launched in 1992.
The “extra hot” version will be available nationally for a week from 20th September to national katsu curry day (27th September), although if successful it could become a permanent feature on the menu.
The dish was tested at Wagamama’s Noodle Lab test kitchen in Soho.
Wagamama UK marketing director Andre Johnstone said: “Our executive chef Steve Mangleshot has been raving about hot katsu sauce from his visits to Japan for years and when we tried it out on customers at our Noodle Lab, the reaction was so positive we had to do something with this.”