30th January 2023
Persian restaurant group Naroon has opened a third London site. The original Naroon in Fitzrovia has moved to a location space more than double its size across the road at in Great Titchfield Street, triple its covers and a much larger kitchen, allowing for an expanded menu. The team has also turned the adjacent site into a café called Counter by Naroon, serving breakfast, brunch and takeaway options.
The group has also opened a new Naroon restaurant inNew Cavendish Street in Marylebone, in the former Galleria Persian site. It has the same menu as Naroon Fitzrovia, but with the addition of breakfast and brunch items.
The business is led by cousins Reza and Mohammed Malekzadeh, who have self-funded the expansion. Mohammad, who moved to the UK from Iran in 2018, launched food delivery start-up Delion in 2012 before going on to open plant-based café KIN in Fitzrovia in 2014, which the cousins also jointly own and are looking to expand further.
Reza was born in Tehran but raised in the UK and comes from a management consultancy background, but decided to change career and join his cousin in opening the first Naroon in 2020. Mohammad said: “There are not many places in London that serve a fantastic Persian brunch, and we think that we can grow this as a big part of the business in the future.”