21st March 2019
Delivery-only kitchen concept Taster, founded by ex Deliveroo executives Anton Soulier, has begun a UK roll-out following a 3-month trial in Hackney, east London.
Operating out of delivery-only kitchens, Taster works with third-party online food distribution channels such as Deliveroo. Taster offers its own restaurant brands and works with chef consultants such as two Michelin-starred Korean chef Sang Hoon Degeimbre. Taster offers three pan-Asian brands – Mission Saigon (Vietnamese), O Ke Kai (Hawaiian poke bowls) and Out-Fry (Korean fried chicken).
Following its launch in Paris in 2017, Taster has opened eight kitchens across France, Spain and now the UK.
Soulier said he planned a rapid expansion for Taster in the next few years: “Restaurants often don’t have the infrastructure for delivery – customers are disappointed with how long it takes to prepare, the packaging or how fresh the meal is. We can challenge all these points head on and deliver authentic Asian food within 20 minutes. We were overwhelmed by the initial response to Taster from our Hackney customers and can’t wait to bring Mission Saigon, O Ke Kai and Out-Fry to a wider London audience.”
Taster has secured more than $4m in funding from European investors including Local Globe and Heartcore Capital, with Soulier focusing on expanding the concept throughout Europe, starting with London.