19th May 2019
Sushi brand Maido has opened on Tottenham Court Road, London. Maido Sushi has partnered with the Planet Organic store to create London’s “first sushi bar that uses only sustainably sourced fish and organic ingredients, free from preservatives, MSG and artificial additives”.
All fresh fish comes from organic farms or Marine Stewardship Council-certificated sustainable fisheries. All tuna has been caught using short fishing lines to protect dolphin populations. All vegetables, rice and condiments, including soy sauce, are organic, while chefs at Maido and Planet Organic have created a range of all-natural sauces.
Plastic-free packaging is sustainable and 100% compostable.
Orders are created in front of customers at the sushi bar, with sets also available from the fridge. Maido was established in 2016 by founding members of Atari-Ya, which distributes sushi-grade fish to Michelin-starred restaurants in London.
Maido sushi is also available at select grocers in the capital.