Kimchi Cook Off with £10,000 Prize Money

20th September

Le Cordon Bleu London is partnering Association Mes Amis (AMA), sponsored by Korean Kimchi brand, JONGGA to hold a cook-off event for 10 finalists chosen by Emil Minev of Masterchef fame.

First prize is £3,000 and the Kimchi champion crown, second £2,000 and a third place is worth £1,000.


To enter the competition, participants must submit a recipe using JONGGA Kimchi products, before the 25th September:

Korea’s advertisement company ‘SF Ad’ and ‘AMA Association in France’ are hosting a Kimchi Cook-off event in partnership with the world’s famous culinary school Le Cordon Bleu as a way to promote the excellence of Korean Kimchi to the food lovers and chefs in the world.

SangTae, JU CEO at SF Ad and Director of the Kimchi Cook-Off Event commented: “Healthy eating and diet became even more important in recent months due to Covid-19. Many studies proved that healthy probiotics (lactobacillus) are created when Kimchi is fermented, helps boost our body’s immune system and improve gut health. It’s with this in mind that we wanted to raise awareness of Kimchi as an ingredient and showcase some delicious recipes here in the UK.

“Kimchi is a side dish that harmonises well with all types of international food such as steak, rice noodle, udon, quesadilla, hamburger, etc. We are holding the Kimchi Cook-off event in the United Kingdom, the core centre of media and press, to promote Kimchi as an amazing ingredient that can give extra flavour to the dish.”

Kimchi has seen a surge in popularity here in the UK and is now a trendy side dish offered with many Asian or Asian-inspired meals. Top chef Marco-Pierre White was even quoted as saying Kimchi, “works wonderfully with a pork pie, a sausage roll, a Scotch egg, because it cuts the fat,” he says. “I used to always have my pork pie with either English mustard, or with Branston’s [Pickle]. Now I have it with kimchi.”

Previous Kimchi Cook-Off events have been held in the USA and France and the JONGGA Kimchi Cook-Off is set to become an annual event here in the UK.

The JONGGA Kimchi Cook-Off event will take place at Le Cordon Bleu London on 5th October 2021.