Hongdae Pocha Opens Soho Pub

25th May 2021

A Korean pub concept has opened in London’s Soho. Jae Choi has launched Hongdae Pocha in Romilly Street in the premises formerly occupied by Japanese restaurant Ninniku.

Choi wants to “encapsulate the ambience of retro-Korea, and the drinking culture of the working class during the 1970s and 1980s”.

The menu is split into snacks, signature dishes and lunchtime specials. Signature dishes include Hongdae chicken – crispy soft fried chicken, Bulgogi Mushrom jeongol – soy marinated beef and mixed veg hotpot.

The drinks list focuses strongly on soju with various cocktails and highballs. There is also Korean plum, mulberry and rice wines with Korean beer.