21st November 2023
Quick service restaurant brand Chopstix has said it has seen “exceptional results” for the first two Chozen Noodle sites it has converted to the Chopstix brand.
The group acquired its competitor, the 27-strong Chozen Noodle, in March this year. The Beaconsfield Extra MSA Group store was the first to be converted, in July, with the Cobham Extra MSA site transitioning over to the Chopstix brand in October.
The company said both sites are outperforming expectations, “delivering consistent growth with close to 50% uplift in sales post-conversion”. It said that integral to the success has been the brand’s long-standing relationship with motorway service area operator Extra, which now hosts seven Chopstix sites across its estate and has worked closely to implement a “highly impactful” relaunch strategy for the two locations. The former Chozen sites were the sole equity locations procured as part of the Chozen Noodle acquisition.
Chopstix acquired all of Chozen’s other 25 sites in motorway service areas, which are managed through franchise agreements with Roadchef and Moto.
CEO Jon Lake said: “The strong sales uptick we’ve seen at these sites since their conversion to Chopstix is highly encouraging and reflects how well the Chopstix brand preforms in busy food court and motorway service area locations, where we more than hold our own alongside the biggest quick service restaurant brands in the world. The conversions have been really well received by the teams on the ground, who have completely bought into the brand, and this has been really important to the strong trading we’ve seen. Given how well the Beaconsfield and Cobham sites have performed under the Chopstix brand, we feel there’s great opportunity to convert additional Chozen motorway service area sites to Chopstix, and we will be discussing this with our franchise partners over the next few months.”