Leicester based Indian takeaway Bombay Bites has opened a fourth site, its first site outside of the city, as it seeks to expand through franchising.
Bombay Bites was founded in 2007 by the Wahid family and has since opened three sites in Leicester – at Braunstone Gate, Evington Road and Granby Street.
It has now opened at Far Gosford Street in Coventry, offering award-winning Indian food served in ready-to-eat boxes.
Bombay Bites launched a franchise programme last year and exhibited at the recent International Franchise Show at ExCel London.
Current owner Ahmed Wahid is the son of successful Midlands restaurateur Abdul Wahid, whose journey began with the opening of Kohinoor in Leicester Railway Station in 1967. He opened a second restaurant, called Grand Durbar, with eldest son, Kibria, in 1988, and when Abdul retired in 1996, Ahmed stepped in to help run the business.
Recognising the need for a grab and go concept, the family launched Bombay Bites in the city centre 2007, followed by further sites in 2010 and 2012.
The brand has now set its sights on the south of England, with a particular focus on potential franchisees situated in Greater London.
Single unit franchisee fees are £15,000 while multi-unit franchise (minimum of three units within 18 months) are £10,000, with a fit-out-to-launch cost of £100,000-£250,000 per unit.
“Bombay Bites is an award-winning brand – we’ve triumphed at the British Takeaway Awards and the English Asian Food Awards,” Ahmed said, adding, “Our heritage goes back more than half a century when my father and mentor set up his first restaurant in the late 1960s.
He was honoured with a lifetime achievement award for his contribution to the Indian food industry in 2019, featured on prime-time TV show X Factor’s Just Eat adverts.
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