Yapster Yau Deal for Busaba
7th June 2018
Busaba, Alan Yau’s Thai chain, has signed a deal with hospitality chat app Yapster to bring mobile messaging to staff at its 13 London sites. The app will provide a safe online space for more than 400 Busaba staff to share information through one-to-one and group chats and an “Instagram-style” news feed. The platform has been designed for its staff who don’t work at desks, including a muting function that allows them to snooze notifications until their next shift.
As part of the deal, Yapster will formally integrate with the Fourth platform, which combines purchase-to-pay, inventory and workforce management, and analytics.
Busaba head of people Jenny Aspray said: “The dedication and passion of our staff is a key part of the Busaba customer experience. Ensuring they are energised and engaged is vital to maintaining and growing our brand in a competitive market. We look forward to working with Yapster to give our workforce a quick and simple way to communicate and stay informed that also respects their privacy and work-life balance.”
Yapster chief executive Rob Liddiard added: “We were already big fans of Busaba so we’re thrilled to welcome them on board as well as growing our commercial relationship with Fourth.” Earlier this week, Busaba closed its last remaining site outside London – in St Albans – to concentrate on its restaurants in the capital. All staff have been relocated to other sites.
11 Jun 2018 / George Shaw /