7th February 2023
Seb Holmes, head chef at Michelin Bib Gourmand-winning London Thai restaurant Farang, has launched a retail range of Thai sauces and pastes. Payst, a range of Thai-inspired dipping sauces, stir-fry sauces and curry pastes, is made freshly in kitchens at Farang by Holmes and his team. It is now available in stores across the UK, including Harrods, Selfridges and Daylesford Farm Shop. The curry pastes retail at £4.25, the dipping sauces at £5.95 and the stir fry sauces at £5.49.
Holmes, formerly head chef at Soho Thai barbecue restaurant Smoking Goat, said: “Covid played a huge role in the birth of Payst. When the country was forced into lockdown and we had to shut our doors, we very quickly pivoted the business to keep bringing the flavour under the belief that just because you can’t leave your home doesn’t mean you can’t explore through taste! The day the hard lockdown was announced, my team and I picked up the phones and rang every booking we had over the coming weeks and months. We offered everyone the chance to pick up their meal or deliver it to their door if they were local enough to us. Customers repeatedly asked if they could get our sauces as a side to use later in their own meals, and that’s how Payst was born. This is the start of a much wider range focused on bringing the tastes of Thailand to every kitchen across the nation, without compromising flavour or freshness.”