Wok to Work
5th November 2018
Fast food chain Wok to Walk is “focusing its appetite on the UK” and will have a 13-strong estate by the end of this year 2018 with 100 around the world.
The company has signed contracts with groups including Starboard Dining and Gerry Offshore, while it has opened or is about to open venues in Reading, Liverpool, Leeds and Manchester. Wok to Walk offers rice and noodle bases cooked with a choice of meat, fish and vegetables, with a selection of sauces.
Wok to Walk chief marketing officer Cristina Piera said: “The UK has proved to be an excellent market for Wok to Walk. From London to Cardiff, British customers are helping us break our own records year after year and we are ready to quell customers’ cravings for good Asian quick service restaurants around the country.”
Matteo Frigeri, of Seeds Consulting, who is in charge of business development for the brand, added: “There is not a single Wok to Walk unit in the UK that is not delivering solid profitability. As a result, the franchisees – who are all experienced restaurant operators – are pursuing an aggressive expansion plan over the coming months.”
This year the brand has also entered markets in India, Australia, Cyprus, Israel and Malta. Wok to Walk is majority owned by Japanese restaurant group Toridoll Holdings, which operates 1,575 restaurants in Japan, south east Asia and the US.
5 Nov 2018 / George Shaw /