Feast Box launch
5th October 2018
Jyoti Patel, founder of Red Rickshaw, the UK’s largest online Asian grocer, has launched a recipe box service.
Feast Box recipe kits contain authentic ingredients that can be combined to create Asian and Middle Eastern dishes. Recipes include curries from India, Thailand and Sri Lanka and are suitable for two or four people with step-by-step instructions and pre-measured ingredients.
Patel said: “As my business grew and I became a mother, life began to get in the way of great meals. Cooking stopped feeling exuberant and dulled into an everyday chore. The Indian delights I’d grown up with became a distant memory. Even with the rare ingredients I was providing through Red Rickshaw, I recognised others might similarly lack the time to experiment. I came up with Feast Box to make high-quality Asian and Middle Eastern food much more accessible to home cooks, whether total beginners or dedicated foodies.”
8 Oct 2018 / George Shaw /